Thai tourism recovers Foreigners flock to visit continuously. It has a positive effect on the domestic economic system.
Foreigners traveling to Thailand have exceeded 15 million, with the top 10 countries opening to enter Thailand.
TAT updates the latest tourism situation. Revealed that from 1 January – 8 June 2024, Thailand has more than 15 million foreign tourists traveling to Thailand, opening the top 10 countries to enter Thailand.
Today (June 9, 2024), a high-level news source from the Tourism Authority of Thailand (TAT) has updated the latest tourism situation. It was found that from January 1 – June 8, 2024, there were a total of 15.4 foreign tourists traveling to Thailand. million people by Chinese tourists It is still number 1 for those traveling to Thailand, reaching 3 million people, followed by Malaysian tourists. Indian tourists Russian tourists South Korean tourists
The top 10 highest numbers of foreign tourists are:
Number 1 China 3,047,110 people
2nd place Malaysia 2,133,565 people
3rd place India 896,981 people
4th place Russia 867,706 people
5th place South Korea 842,134 people
6th place Laos 535,171 people
7th place Taiwan 459,937 people
8th place United States 444,436 people
9th place: United Kingdom 443,273 people
10th place Germany 425,100 people
The Governor of the Tourism Authority of Thailand (TAT) said that Thailand’s tourism goals this year The original target of TAT was set at 3 trillion baht, consisting of 2 trillion baht from Thai tourists and 1 trillion baht from foreign tourists, which throughout the first 5 months of this year (January – May 2024) Thailand has had almost 15 million foreign tourists visiting, generating income from foreign tourists at 83-840 billion baht.
Therefore, the revenue target of 3 trillion baht is likely to be possible. But the TAT must increase its revenue target by another 500 billion baht in line with the government’s target of 3.5 trillion baht in order to meet the government’s target. The foreign market revenue target is set at 2.3 trillion baht, while the domestic market revenue is 1.2 trillion baht. Risk must be managed as well. And must add to the matter of stimulating the average spending per person of foreign tourists to increase.
At this time, the Prime Minister has given the TAT policy to fully stimulate the tourism market during the remaining 6 months of this year. To push the target of generating additional tourism income of 500 billion baht to reach the government’s goal of generating tourism income this year at 3.5 million baht, which we will focus on 3 main pillars:
Stimulating the domestic market
Stimulate foreign markets
Working on big events, such as organizing the Michelin Food Festival for the first time in Thailand and the second city in Asia after Dubai. United Arab Emirates, organizing SUMMER SONIC BANGKOK 2024, organizing the Nihao Month project to attract Chinese people to travel to Thailand in October to join in celebrating the long holiday of China’s National Day on 1 Oct. this
In addition, the Tourism Minister has given policies to drive the domestic market during the low season. and promote secondary cities To be a city worth visiting Foreign market Emphasis will be placed on connecting points of various airlines. Including targeting the market into clusters such as the top 10 rising stars with the highest growth in traveling to Thailand, the top 10 rising stars with the highest number of travelers traveling to Thailand
Reference https://www.thansettakij.com/business/tourism/598236
